New: matching with verified ad data from Meta and TikTokHow it works
Verified performance, not followers

Book UGC creators with proven ad results.

Hookline matches you with creators whose videos work in real campaigns. Payment runs through escrow, rights and invoices are handled automatically.

  • Escrow payment
  • Full usage rights
  • Automatic invoices
Creator filming a product video for a social media ad
81Performance scoreverified
ROAS of this video3.21
Booked in 38 min
Example data

Creators for every niche

  • Beauty
  • Skincare
  • Fitness
  • Food
  • Beverages
  • Fashion
  • Home
  • Tech
  • Pets
  • Health
  • Travel
  • Finance

Four steps to a video that sells

From brief to performance report, everything happens in one place.

  1. 1

    Brief

    Describe the product. The copilot drafts hooks, angles and must-haves.

  2. 2

    Book

    Pick a ranked creator with a free slot. Payment goes into escrow.

  3. 3

    Review

    An automatic check runs against the brief before you see the video.

  4. 4

    Measure

    Link the ads. Hook rate, CTR and ROAS update the creator's passport.

Performance passport

Pick creators by results, not by gut feeling

Every creator has a verified passport with hook rate, CTR and ROAS from real campaigns. Anonymised, per niche and format, and smoothed so one viral video can't buy a top rank.

  • Data straight from connected ad accounts
  • No brand names or budgets shown
  • New creators start fairly at the average

Performance ranking

Example data
  • Lena Berger@lena-glow · Hook rate 36.4%81
  • Sophie Krämer@sophie-skin · Hook rate 33.0%74
  • Max Hoffmann@max-moves · Hook rate 30.1%68
License HL-7K2QF9Ends 14 Mar
PaidMetaTikTokDACH

Escrow and invoices without paperwork

You pay into escrow when you book. Approval releases the money, issues the creator's credit note and your fee invoice, VAT treatment included.

Creator price
€180.00
Service fee 10%
€18.00
VAT on fee 19%
€3.42
You pay
€201.42

Rights that run alongside

Every approved video gets a machine-readable license: channels, territory, term. You see what may run where, and renewals bill themselves.

WhitelistingTikTokMetaEU12 mo.
For creators

For creators: paid for results, not followers

Your track record comes from real ad data, so a strong video counts even without an audience.

  • Booked straight into your free slots, no application rounds
  • Paid out after approval, credit note created for you
  • Recurring income every time a brand renews a license
Apply as a creator

Frequently asked questions

What does Hookline cost?

Signing up is free. Per booking you pay the creator's price plus a 10% service fee. There is no subscription. With the data bonus the service fee drops by 2 percentage points while your ad account is connected and your videos are linked to ads.

How does escrow payment work?

You pay by card or wallet when you book. The money stays safely with us until you approve the video. Only then is the creator paid out.

Who owns the usage rights?

Every approved video gets a license with channels, territory and term. You always see what may run where, and renewing takes one click.

Do creators need lots of followers?

No. On Hookline real ad results count. A strong video counts even without an audience of your own.

How fast do I get my video?

You book straight into creators' free slots. You set the delivery time in the brief and the creator commits to it with the booking.

Ready for your first video that sells?

Free to join. A fee applies only when a booking happens.

Book creators